International watch brand Titan has partnered with the State Bank of India (SBI) to introduce Titan Pay powered by Yono SBI. Through this partnership, Titan and SBI are launching a range of new watches with contactless payment functionality for the first time in India, claim the companies.
The payment feature on these watches will be accessible on over 2 million contactless MasterCard-enabled Point-of-Sale (POS) machines in the country. This exclusive collection of watches include 3 styles for men and 2 for women and are priced between Rs 2,995 and Rs 5,995 to make it widely accessible to all SBI and Titan consumers.
With this launch, SBI account holders can tap their Titan Pay watch on contactless payment POS machine without the need of swiping or inserting their SBI bank card. Payments of up to Rs 2,000 can be made without entering a PIN. A secure certified Near-Field Communication (NFC) chip embedded in the watch strap by Tappy Technologies enables all the functionalities of a standard contactless SBI debit card.
Speaking on the occasion, C K Venkataraman, Managing Director, Titan Company Limited, said, “Titan has always been at the pinnacle of design and innovation. We have always launched products to cater to the changing needs of our consumers. SBI is the perfect partner to introduce a payment solution for the new normal that is fast, secure and seamless.”



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